Understanding people’s mind is key. I analyze the cultural factors that shape our society’s behaviors and evolution.
Journey into your customer’s hyper-reality
Zoe’s drivers are emotional, constantly taking part in feedback loops, seeking answers in pursuit of real-life goals.
She uses community based apps, ecommerce sites, streaming and electronic payment systems.
Create
attributes
for their story
For Marie, the world renders to her as construct of career, lifestyle and networking.
She utilizes real-life achievements to build her digital reputation, seeking self expression and realization.
Customize
and adapt for
each reality
Chad is a CEO managing multiples pipelines. He seeks facts and sees life as a matter of gains and losses.
He relies on up-to-date, live data analytics to drive his business and life decisions.
I understand different customer needs, and provide personalized solutions.
AURA case study link
VITALITY case study link
STARMIND case study link
LUNA case study link
World-class consulting for Energy, Life Sciences, IT, and Retail Since 2010.
Rodrigo Andres Carrasco Creative Lead
About
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Design + Psychology
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Leadership & Awareness
IQ + EQ to collaborate with a diverse, global team. I manage and communicate effectively across different cultures and contexts.
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Quantitative Mindset
Focused on delivering superior outcomes. I lead new business and develop for profit initiatives with long term impact.
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Sense of Intuition
A mix of experience, knowledge and wisdom. I’m able to perceive the current essence of things, while letting go of preconceived ideas.
